Perminder Chohan is a firm believer in being genuine, honest, and trustworthy. It’s these three principles that have driven him his entire life. He’s a veteran insurance industry leader, working as a Managing Director with Desjardins Financial Security Independent Network (DJFSIN) Richmond South office since 2009. His efforts for authentic success has been proven, building a team of over 150 agents and focusing on helping them achieve excellence through organic, grass roots efforts in sales. Community involvement is another thing that Perminder is passionate about. He is a tireless supporter of many activities and events that are important to the South Asian community in the Greater Vancouver Area. His generosity and sponsorship include: fund-raising for twenty different charities in the area, sponsoring sports activities and teams year after year, and even bringing fan favorite Bollywood acts to Canada to perform. He is also invited to present at awards ceremonies that honor achievement.